Who is behind this
For nineteen years I found the broken step in other people's businesses. Then I used the same method on my own to-do list.
I am Liz Stone. I am a marketing entrepreneur in Athens, Georgia, a mother of two, and I am autistic and ADHD. I was diagnosed at forty, after nineteen years of being the person companies called when the revenue stalled, and the person whose car sat unregistered in the driveway for two years. Everything on this site comes from one move: taking the way I fix a stalled sales pipeline and using it on the tasks that stall a life.
- Nineteen years in performance marketing and operations, most of it as a CMO.
- Paid to find the one step where the work actually stalls.
- Autistic and ADHD, diagnosed as an adult.
- Not a clinician. Not a coach. An operator.
The big things were never the problem.
In my mid-twenties I was running marketing over a sales organization, holding a forecast in my head, telling rooms of executives where their revenue was leaking. That same year my car registration sat expired. It stayed expired for two years. Not because I could not afford it or did not understand it. Because the task had an unclear first step, and nothing in me could produce that step without a deadline attached to it.
The cost was not tidiness. It was late fees, avoidable expenses, and a cycle of pushing through until my nervous system collapsed and I lost days to recovery. Then apologizing for needing the quiet. For years I read that as a character problem, because every piece of advice I found addressed the wrong scale. Goals, systems, mindset. What defeated me was a fifteen second task.
At forty I got the answer: autism level 1 and ADHD. The relief was not about having a label. It was that the pattern finally made sense, and a pattern that makes sense can be worked on.
So I stopped treating them as personal failures and treated them as process failures. Same questions I ask a client. Where exactly does this stall. What decision is sitting in the middle of it. What can be decided once instead of every time. What happens to this task on a bad day.
What I am not
- Not a doctor, psychologist or diagnostician. Nothing here assesses you, and the quiz is not a screener.
- Not a productivity guru. I have no interest in making you a tidier or more disciplined person.
- Not neurotypical, explaining you to yourself from the outside. I am writing from inside it.